![USM [Universal Music Strategic Marketing]](/picture/614163 "USM [Universal Music Strategic Marketing]")
- Country
- United Kingdom
- Comments
- USM is a 'non-repertoire' division of Universal Music operating in various countries. Instead of going for own artists, it mainly exploits back catalogues of the company's other labels and releases compilations including third party tracks etc. Started in Germany as Universal Special Marketing, the division's head office is now in London. USM also runs sublabels (f. ex. Polystar).
- Related labels
-
Polystar [DE] Sublabel
Universal Music Parent label