- Label founded in 1967, previously named Verve Folkways. The name was changed to reflect its expansion beyond pure folk music into blues, and parent label Verve Records's non-jazz artists.
The label was shut down in the early 1970s. It was revived as a smooth jazz label in the 1990s. It was again shut down in the late 1990s and once again revived in 2004 as Verve's non-jazz arm.