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Label

"Cinch" Record
Country
United Kingdom
Active
from 1913 to 1916
Comments
1913, when Cinch Records were launched, was the start of a major cut-price war between the major record companies who were trying to regain the ground lost to recent, cheaper, newcomers into the disk record market. These newcomers were the Coliseum and Scala records introduced in 1912 by the Beka Co. of Germany, selling at 1/6 (7.5p). Cinch records were manufactured by The Gramophone Company, often using existing Zonophone matrices. They were sold at 1/1 (about 6p), undercutting the German records, and offered top artists, albeit under pseudonyms in many cases (with the usual exception of the ubiquitous Billy Williams!).
The advent of the first World War, which halted cheap German imports, removed the competition which had resulted in the creation of Cinch and other similar record labels, but it had become so popular that it wasn't until January 1916 when the last Cinch supplement was published.
Related labels
His Master's Voice   Parent label

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