E. Berliner's Gramophone

Emile Berliner, a German-American inventor, invented the disc gramophone or phonograph. After from 1889 on in Europe having run E. Berliner's Grammophon, which was the first label to issue music on discs (made of hard rubber) as opposed to cylinders, he in 1893 formed E. Berliner's Gramophone in Philadelphia and started using a shellac compound.
Late in 1901, the label was merged with another company and the succeeding entity became The Victor Talking Machine Company. In 1900, Berliner registered the famous painting of Nipper the dog listening to a gramophone known as "His Master's Voice" as a trademark, which became famous as the logo on records issued by Victor.